Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
         Paul Rand



IND/ 2019-2024 
        

Graphic Design







Marketing Material For
Diamond Cube Promo



When I was first hired as the lead graphic designer, my initial focus was on design work that supported the printing process. However, I was soon tasked with creating marketing materials for social media. Without existing brand guidelines, I took the initiative to design Instagram story posts that would immediately capture the viewer's attention, knowing that most people quickly swipe through stories on their timelines.



Lorenty Consulting


I was contracted by the founder of the company Lorenty Consulting LLC. in early March for design advice on her logo. I had a short meeting with her on how she could improve her logo, but in the end she hired me to finish the design. Once completing the logo I drafted a brand guide for Lorenty Consulting.

Since our initial meeting I have been her lead designer for things such as her business cards, infographics, promo, and her LinkedIn header.

I am currently still working with the company. 





Business Cards


The first item the founder needed was business cards. I explored various design iterations, ultimately settling on a minimalist and sleek front design. The back features the company logo along with the slogan and tagline.




LinkedIn Header




   T-Shirt Designs


   






Infographics


I created three infographics aimed at engaging prospective clients and clearly illustrating the company's sales solutions  

This project involved in-depth research into the company's sales strategies and results, ensuring that the content was both accurate and compelling. The uniform layouts across the three infographics made crafting the body copy particularly time-intensive.

My focus was on balancing informative content with visual clarity to effectively communicate the company's value proposition.






Phoenix Legacy Charity Golf Tournament


One of Diamond Cube Promo's clients is the Phoenix Legacy Foundation, which hosts a charity golf tournament every September.

They hired me to design both signage and promotional merchandise for the event.






Each hole of the golf tournament was sponsored by one of forty-one different businesses in Arizona. At the start of each hole, the sponsor was represented by a 24” x 18” yard sign.
 







Buds-A-Palooza Merch Designs


The first large project I worked on while working at Diamond Cube Promo was designing all of the merchandise that was sold at the 2024
Buds-A-Palooza festival held in downtown Phoenix. 

The festival already had a theme, color way, and logo. While designing the merchandise I had to be sure to adhere to the pre-established guidelines.  






 Miscellaneous Work and Illustrations


During my time at Diamond Cube Promo, many clients approached us with requests for custom shirt designs. While they often provided some initial direction, they primarily sought my creativity to bring their vision to life. I did many illustrations that would eventually end up being printed in our print shop.


Los Sombreros 



Los Sombreros, a Mexican restaurant in Old Town Scottsdale, requested a T-shirt design to celebrate their 30th anniversary.

Drawing inspiration from their logo, specifically the colors and the patterned sombrero—I created a festive piñata wearing the signature Los Sombreros sombrero.








AZ Norml


I was asked to design new shirts for the cannabis brand AZ Norml. 

They wanted their logo on the front in rastafarian colors, and a quote from Bob Marley on the back.

Later, the same company asked me to vectorize and modify the Arizona state crest by incorporating their logo and adding a marijuana leaf to the sunset.



Mr. Honey Extracts



I was asked to fix the logo for the company Mr. Honey extracts. Their original design was a basic vectored stock image of a hornet. They wanted the new logo to look more like a honey bee and another note from them was to give the bee some muscles.
Original
                                                                         new




Zonka 


Zonka, a small edible manufacturer, was looking to expand their brand by launching a line of marijuana-infused chocolate bars called Bootleggerz, available in two flavors: Key Lime and Strawberry Cheesecake. 


The owner needed assistance with designing the packaging for these new edibles.

Given that the brand name is a nod to Willy Wonka, I based the wrapper designs on the classic Wonka bar from Charlie and the Chocolate Factory.